You never forget your first kiss, and similarly we've never forgotten our first marketing campaign. Our first call to action referenced the universal appeal of the rental and movie habit, and gave approval to customer's decision to rent a movie.

Using the instantly recognisable iconography of a 'play' button, the slogan and associated campaign resonated with consumers and the rental industry alike. In fact it was so successful, it was a fixture on Network campaigns for years afterwards, and it will be back in the future!