Developed in 2004 as a new avenue for stores committed to a high level of marketing, My Movies Now serves as Network's boutique brand comprising both corporate and premium member stores. Using a distinctive store style and layout to that typically seen in the rental market, My Movies Now stores are designed to offer the customer a superior experience.
The My Movies Now stores are regularly used as test beds for new Network services, promotions, products and technologies, giving them a further point of difference to the regular Network stores.
Most importantly, My Movies Now stores have proven to be among the strongest performing stores in the industry, showing the strength of the brand and the dedication of the stores.