Games have long been the black sheep of the home entertainment family, but canny stores have realised that they can be a lucrative product line. To that end, in November 1997 Network set up Network Interactive, their dedicated gaming division. Launched as the Sony Playstation and Nintendo 64 entered the Australian marketplace, Network Interactive quickly leaped from strength to strength, giving stores the same level of comprehensive buying information and easy ordering that they enjoy with Network Video for movie rental.

As the video game market saw the launch of new consoles, Network Interactive maintained their reputation of exemplary service, unrivalled product knowledge and competitive pricing. As a result, many Network stores currently enjoy continual growth in their games rental.