Visit Us at www.networkvideo.com.au/swf/chill

Until October 2006 Network's in-store magazine was Press Play, which was outsourced to a third party company. It was an unsatisfactory situation as we didn't have the level of control we wanted over the magazine, and the end result was a mundane read that did little to excite our customers.

So we launched CHiLL, the only Australian rental magazine that is produced entirely in-house. Taking complete ownership of the magazine.s production gives us total control over the featured product; no longer do we have to promote a title that Network stores (and therefore their customers) wouldn't touch with a bargepole. And we can also feature those niche or cult titles that may not have a great deal of promotion about them, but will rent their little cotton socks off in Network stores; support for these titles is part of our point of difference.

Every month CHiLL offers the consumer an engaging, informative and hilarious 32 page read, featuring the month's movies, gourmet releases, TV on DVD, kids' stuff, movie news and video games. And it's all completely free for the customer.

CHiLL is a great expression of Network's position in the marketplace: unique, knowledgeable and engaging. Like Network, CHiLL offers customers a good time that's a world away from the generic McVideo experience. The cover highlights this, calling customers to action with our new tagline: Play It. Watch It. Own It. Love It @ Network Now.